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Digital Games And Kids – A Different Perspective

The “Wikipedia problem” which means children turning to internet for readymade answers is the new age phenomenon baffling teachers and mentors globally. There are almost equal numbers of teachers who consider technology to be a solution as much as a problem. While a common belief is that technology is hindering the students’ capacity to think and analyze, there is also a strong opinion in favor of video games and digital gadgets’ ability to engage students and enhance learning by using more than one sensory stimulators. In spite of the growing concern about the students’ deteriorating attention spans, institutions are incorporating them in the process of classroom learning.

Children are inherently inquisitive creatures. They have a curiosity to discover new things and learn by way of discovering and experimenting even before they are subjected to methods of formal education such as reading or writing. Science is a discipline of experiments and discoveries. The National Science Education Standards emphasize that “science education needs to give students three kinds of scientific skills and understandings. Students need to learn the principles and concepts of science, acquire the reasoning and procedural skills of scientists, and understand the nature of science as a particular form of human endeavor. Students therefore need to be able to devise and carry out investigations that test their ideas, and they need to understand why such investigations are uniquely powerful. Studies show that students are much more likely to understand and retain the concepts that they have learned this way “. Hence, it becomes imperative to engage children in science education at an early stage.

Digital games are more capable to gain students’ interests and attention than other conventional means of imparting education in a classroom. However, some educationists also regard them as culprits of exponential decline in the attention span in children. The next sections in this article discuss the involvement of children in games in the tech age, types of games available in the market and the impact of digital gaming as learning aids in classrooms.

Gaming and the New Age Kids

Digital technology has expanded the horizons of video gaming in the modern world. Kids are subjected to far more complex and challenging technological environment than their counterparts were from over half a century back. Involvement of kids in digital gaming is a result of many significant changes in the lifestyle and culture of the modern society. Easy accessibility of technology, dispensable income due to dual income families and lack of infrastructure for outdoor activities in many cities are some major contributors in making screen games an important part of the children’s’ lives. A study by Centers for Disease Control and Prevention (2010) found that only 20 percent of the census blocks are within half a mile of a block boundary. Also, the effect of peer pressure cannot be undermined in these times of social networking.

The digital gaming market is one of the fastest growing segments of the global entertainment industry. US is witnessing unprecedented penetration of digital games amongst youngsters. In the US, 97% of the teens play some type of game on a regular basis. In India, the gaming market has grown manifold in the last few years. Hence, it is imperative that educationists are continuously contemplating the use of digital gaming as a learning tool in classrooms. Institutions are also employing innovative ways to leverage the digital advantage for enhancing the learning experience at schools.

What are Digital Games?

There is no concrete definition of games as it may vary with an individual’s preference and profession. Games can be defined as a “system in which players engage in artificial conflict, defined by rules, which result in a quantifiable outcome”. Technology and digitization add new dimensions to games where simulations, interactivity, augmented reality, alternative reality, collective intelligence and sensory stimulators such as sound and visual effects. Digital games are also characterized by their portability and limitless accessibility.

Role-playing games, simulation games and puzzles are some of the most popular digital games. In role-playing games, the player enacts the role of a particular character in a virtual world moving from one level to the other based on the outcome of the earlier level. RPGs can be single player such as the dungeons and dragons from earlier days of gaming or multi-player games such as Diablo III, Xenoblade, Final Fantasy XIII-2 or Mass Effect 3. MMORPG or the Massive Multiple Online Role-Playing Games are an extension of the RPGs where large number of players interacts in an online virtual world. Simulation games create realistic situations in virtual worlds. The outcome will depend on the player’s decision-making and responsiveness and will be closely similar to what may happen in a real world in the same situation. Widely used in training and analysis, simulation games are also popular due to their unpredictable and personalized outcomes. Flight Simulator X, Live for Speed (LFS) and Need for Speed have been extremely popular simulation games for a long time. Puzzles genre of digital games involves problem solving and analysis with varying degrees of difficulty depending on the nature of the game. Crosswords and treasure hunt games are basic forms of puzzle games in both physical and digital form.

All types of digital games involve a social involvement of players. Some need collaborative efforts to play while others may be discussed or analyzed socially. In spite of some games being accused of outright violent visual effects, a well-designed game can accelerate the thinking process by motivating, engaging, involving creativity and developing a meta-game i.e., social interactions inspired and enhanced inside or outside the game. Incorporating digital gaming in the basic education framework can lead to augmented competitiveness and multi-dimensional growth in children.

Digital Games in Science Education – Why and Why Not?

The 21st century requires the mentors and the students to integrate technology into the curriculum. Though the ultimate goal is to benefit the students in terms of learning and experience, unsupervised, unorganized or irrelevant application can lead to complete failure or have negative effects. Some of the negative impacts of digital games in general and in context with the education are listed below:

Digital games have been facing constant rebuke for allegedly enhancing aggression amongst kids and developing a violent streak at an early stage. In a study by Anderson and Bushman (2001), Children involved in violent video games are more likely to have increased aggressive thoughts, feelings, and behaviors, and decreased prosocial helping. Use of weapons and being rewarded for being violent is a cause of widespread concern.

Digital games can be addictive for children and make them physically inactive. Digital games, other than social networking, are considered for reduced physical activity leading to obesity in kids and postural and skeletal disorders.

Addiction to games is also known to make kids socially secluded. Impulsive behavior, depression and increased anxiety levels are largely attributed to excessive gaming in children. Some studies also suggest that the children playing games are unable to concentrate for a long span and have reduced attention span.

Children are prone to absorbing socially unacceptable behavior through some digital games such as using profanities and ill-treating the fairer sex. Lack of adequate knowledge about screening the material available online is a growing concern amongst the parents.

Digital games are considered a hindrance to better performance in academics. Students are often found to skip homework to play games leading to deteriorated performance at school. However, despite their reputation as promoters of violence and mayhem, digital games have in fact been shown to help children learn skills, content, and vital “21st-century” skills. From digital games children can learn: content (from rich vocabulary to science to history), skills (from literacy to math to complex problem-solving), creation of artifacts (from videos to software code) and systems thinking (how changing one element affects relationships as a whole). Strong arguments in favor of using digital games as learning aids in secondary education are summarized below:

Digital games involve extreme hand-eye coordination and enhance motor and sensory skills. Sensory stimulation theory proposed by academician Laird (1985) validates that effective learning occurs when the senses are stimulated. While some studies show that digital gaming reduces attention span, there are strong evidences of improved concentration in short intervals of time. Digital games involve keeping an eye on every detail, follow the rules and respond proactively to the given situation. Complex digital games help is developing problem-solving and decision-making skills. Some games also involve logical analysis of the situation and pattern recognition and improve memorizing thus assisting in the cognitive process. Playing by the rules teaches children to accept and respect a certain level of discipline.

Multi-player digital games develop a sense of constructive competitive attitude. Collaborative games also improve team-building attitude. They develop time management skills in a team and train the players to cooperate for mutually desired goal. They teach the players to accept defeat as well as strive for better results. Digital games provide an avenue for hyperactive kids to direct the energy in a constructive system based game. They also provide an outlet to release aggression and frustration, thus helping in diffusing stress. Some games also involve physical activity such as Nintendo Wii boxing helping kids to engage mentally and physically with the kids. Complex digital games involve high level of multitasking thus improving brain’s natural learning process. Brain based learning theory proposes that multi-tasking is an inherent activity of the brain and learning is enhanced by challenges at various levels. Digital games develop efficient situational analysis and strategy making in children. Since games have certain objectives at every level and a final objective of the game, it teaches players to devise short term and long-term strategies such as scoring points, retaining energy and reaching the ultimate goal of the game. Simulation games and the role-playing digital games help players gain expertise or learn by experiencing in replicas of real world situations. Experiential learning and action learning theories are based on the premise that individuals learn faster when they by experiencing and actually participating in action.

“Games require the kind of thinking that we need in the 21st Century because they use actual learning as the basis for assessment. They test not only current knowledge and skills, but also preparation for future learning. They measure 21st century skills like collaboration, innovation, production, and design by tracking many different kinds of information about a student, over time. ”

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Best Small Business Tips and Ideas

Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.

10 basic tips essential to start a business successfully.

Tip 1: Get inspired and Love your idea

Every business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.

Tip 2: Do Your Research / learn everything about the business

You’ve recognized your big idea, now it’s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.

You can identify this need in many ways by doing research, focus groups, and even trial and error.

As you search the market, some of the questions can be:

• Is there a need for your anticipated services or products?
• Who needs it? (Target Costumers)
• Are there other companies offering similar services or products right now?
• How is the competition?
• Can or how will your business fit into the market?

Tip 3: Make a Business Plan

You need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.

Even if you don’t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.

In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.

Tip 4: Planning Finances

Opening a small business doesn’t have to involve a lot of money, but it will involve some investment.

There are a number of methods you can fund your small business:

• With Small business grants
• By Financing
• With Small business loans
• Or Angel investors

You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.

Tip 5: Business Structure

Your small business can be an individual ownership, a partnership, a limited liability company (LLC) or a corporation. The business structure you might choose will impact in many factors from your business name, to liability, and how you file your taxes.

You can choose an initial business structure, and with time re-evaluate and change your structure as your business grows and needs to be changed.

Tip 6: The Business Name

The name you choose plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the possible consequences as you explore your options and select your business name.

Once you have selected a name, there is the need to check if it’s trademarked, currently in use and if stills free you will need to register it. A individual proprietor must register their business name with either their state or county clerk. Corporations, LLC, or limited corporations usually register their business name when the creation paperwork is filed.

These days you need to have a website, so please don’t forget to register your domain name once you have selected your business name. The best domains and more valuable online are the ones ending with .com.

Tip 7: Licenses and Permits

There are a range of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are placed. You will need to inquiry what licenses and permits apply to your business during the initial process.

Tip 8: The Business Location

Setting up your place to work is essential for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to reflect about your place, equipment, and overall setup, and make sure your business place works for the kind of business you will be doing.

Tip 9: Accounting System

One of the most essential systems for a small business is an accounting system. Your accounting system is essential in order to build and manage your budget, set your charges, conduct business with others, and file your taxes. You can set up your accounting system by your own, or hire an accountant to take away some of the work.

Tip 10: Promote Your Small Business

As soon your business is up and running, you need to start attracting customers. You’ll want to initiate with the essentials by writing a single selling offer and building a marketing plan. Explore as many small business marketing ideas as you can so you to choose how to promote your business most successfully. Completed these business start-up actions, you will have all of the most important small business bases protected, and be prepared for small business success.

15 Business Ideas to Generate Extra Income

If you want or need to start a side job because you still need to wait a little bit longer to start your own business, here are 15 suggestions for you.

1. Make money Blogging

If you enjoy writing, find a theme you’re passionate about and start a blog dedicated to covering that theme and anything else interesting you enjoy to talk about. All you need is a laptop, some time, and inspiration to consistently write. It can start as a hobby and turn into a business over time. Creating a blog is free, but if you want to look professional it can cost less than $ 12 per month.

2. Buying or selling on eBay

Thanks to internet there are more opportunities to make money than ever to buy and resell products for extra money. There are lots of people buy at a discount and resell them on eBay for profit.

3. Freelance writing

If you’re great with words, you might be capable to find some work as an online freelancer. A variety of publications need online content in the form of product, stories, service descriptions, and reports, and if you have the talent and ability, you could easily be the one to create them. Luckily, all you need is a computer and Internet connection to get started. You can start here freelancer.com

4. Social media expert

Now a day almost everyone uses Facebook, Twitter, and Pinterest, but did you know that many companies are willing to compensate people to support them managing their social media accounts and sometimes you can do it part-time from home. If this appeals you, to find social media jobs you can start by writing companies with a social media presence and visiting sites like Elance.com for opportunities.

5. Proofreading and editing

Do you have strong English skills and outstanding grammar? You may have chances to work as a proof-reader from home. Marketing for this can be hard; seek out those who might actually be able to use your services and advertise directly to them.

6. Virtual assistant

Many companies and individual professionals like having someone who can check and answer their email, organize task lists for them, someone who can update their calendars, and perform other administrative tasks, with minimal communication. The best of being a virtual assistant is that you can offer this service from home with a good Internet connection.

7. Website design

If you know a little bit about web design you can approach small businesses in your community, as they could use a very basic web presence to tell others about their business. These businesses usually don’t have a large budget for websites and create a great yet simple website is for you, get a bunch of clients from your local community, create sites for them, and maintains them for a small fee. You can easily get enough businesses to have a nice side business of your own with a low investment.

8. Affiliate marketing

Certain types of online businesses will pay you to promote their products and encourage sales. If you’re interested in learning more, check out affiliate marketing programs such as Click-bank, Commission Junction, and these websites are trustworthy and you can earn money by posting their products in your blog, website or Facebook. The secret of online business is all knowing targeting the right public and marketing efficiently. It can be overwhelming with all the information available online as more than 50% of the information is just a waste of time.

9. Become a business or life coach

If you are a good speaker and passionate about the business world and able to inspire and encourage others in a unique way, you could marketing your services as a business or even a life coach. Take your passion and expertise to the next level giving advice and suggest actionable steps people can take to progress their professional and private lives.

10. Start a resume writing service

If you’re excellent at writing remarkable resumes that in the end result in people getting the job, contemplate advertising those services. Most of your work will spin around writing, editing, designing, and proofreading, so you will only need few supplies outside of your computer and basic software to get started.

11. App Developer

Web app development is the creation of application programs that reside on remote servers and are delivered to the user’s device over the Internet. Now a day you can do apps with software’s you don’t really need to be a weirdo to do it, you can be an app developer for Facebook for instance and of course you can do it part-time and home based.

12. Business Consultant

If you are high organized and skilled being a good problem solver this job is for you. Companies bring Business Consultant to identify their problems, provide solutions and optimize companies. The only investments are your skills.

13. Data Entry Service

Many companies and online businesses require some type of manual information tracking, creating a vast amount of data entry work. Although there are many work-at-home scams related with data entry work, there are a lot of genuine chances available for genuine data entry businesses. If you are an excellent typist with an eye for detail, a data entry business is a great idea for you.

14. Freelance Writer

If you have the skill to write and inform people in a certain area, you can write small books or guides and sell them online, the biggest books platform is Amazon.com, where you can display your books for free and when they are sold, you will receive a percentage from the selling. Payments are made every month depending on your sales. Investment is only your time to write and imagination.

15. Internet Researcher

The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher. Search for this kind of job online or about a company which is looking for this of service.

I give you only a glimpse what you could do, and these are just a few ideas, but many ideas were left behind.

First of all I advise you to think what you like to do as a hobby or in your free time, why don’t you make profit from what you are doing already?

You have the world as your disposal, but for a business to work out the first thing from all things is, it doesn’t matter what you intent to do, but you have to love it. If you love what you do it doesn’t feel like a job, you will be doing it with joy and this way you will be successful.

There are some side business opportunities that have grown more common in the past few years. And thanks to internet you have much more opportunities, ideas and help to develop your business.

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The Vision Health Benefits Of Strawberries For Better Eyesight

As a nutritious food to improve eyesight tasty strawberries are ideal for making a delicious smoothie. Additionally, this red fruit filled with tons of antioxidants, polyphenols, vitamins and minerals is a good compliment to your ideal Yogurt dessert treat. This extremely nutritious food for better eyesight provides a series of health benefits including better immune health, better brain health, protection from cancer and a decrease in blood pressure to name a few. Some nutritional ingredients in strawberries include vitamins and minerals such as vitamin C, magnesium, Potassium, Folate and dietary fiber to name a few. But did you know that this antioxidant rich fruit is also good for your eyes as well? Therefore, here are some of the nutritional benefits of strawberries for better vision health along with some of its general health benefits:

Eye health Benefits – This eye food consists of free radical fighting antioxidants, flavonoids and phytochemicals for vision protection. These can actually decrease the pressure in the eyes. From this point of view, strawberries are a good nutritional preventive measure against Glaucoma. Strawberries consists of Potassium which increases healthy circulation to the blood vessels of the eyes and this is also important in normalizing healthy pressure in the eyes.

Boosts The Immune System – Due to its rich vitamin C content it significantly boosts the immune system. The rich antioxidant properties in strawberries neutralizes damaging free radicals in the body that are harmful to the DNA of healthy cells and therefore it increases the body’s immune system defenses against diseases. Strawberries provide about 150% of your daily recommended allowance for vitamin C for better immune health.

Cancer Fighter: Strawberries consist of Vitamin C, Folate, quercetin and anthocyanins. These nutritional elements work together to fight free radicals, cancer cells and tumor growth. The daily consumption of strawberries not only reduces the risks for cancer but also reduces the negative effects of aging on the brain thereby improving brain health.

Improves Brain Function: the nutritional elements in strawberries such as its vitamin C content as well as its phytochemical content counteract the negative effects of free radicals in the brain. Strawberries consists of Iodine which is a nutrient vital in improving brain function and Potassium which improves cognitive function. Therefore, regular daily consumption of strawberries is useful in improving cognitive skills such as concentration, memory and recall.

Lowers Blood Pressure: Strawberries Lower blood pressure due to its Potassium and Magnesium content. Potassium dilates blood vessels thereby improving the flow of blood circulation to the arteries of the heart.

Strawberries make a wonderful snack when combined with other fruits to make smoothies and is also an ideal addition to your favorite Yogurt snack. With multiple benefits ranging from better eye, heart, brain and immune health, ultimately, making this healthy fruit a part of your daily diet is certainly a very wise nutritional choice for maximum general health and eye health.

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Importance of Spices in Food

Indian food is loved world over by people of different nationalities. What makes it so popular is the way it is cooked; cooking Indian cuisines is nothing less than an art. It requires the right ingredients chopped and sautéed over fire and then cooked on a simmering flame with the right amount of herbs and spices. Indian food is not just rich in taste but also has an aroma that can whip up anyone’s appetite. The aroma in the food comes from spices which are used in every Indian household for centuries. They are an integral part of every dish and are loaded not just with flavors but also health benefits. Not many are aware that the reason why Indian food apart from being extremely delicious is also very healthy is because of the spices and herbs in it that have therapeutic health benefits. Some of the beneficial uses of spices and herbs used in everyday dishes are:

1) Turmeric: Turmeric has been used for centuries not just in food to give it a yellow texture but also by Ayurvedic doctors for its healing properties. Turmeric when used in food can retain the beta-carotene in certain foods. A main ingredient in turmeric is curcumin, which is a strong antioxidant and has powerful anti-inflammatory effects. Recent studies have also shown that turmeric is helpful in correcting depression symptoms. Due to its strong anti – inflammatory qualities it is highly beneficial to Arthritis patients and unlike medications, it doesn’t pose any threat to liver and other organs. Its most widely accepted property though is its function as a painkiller.

2) Cinnamon: Another commonly used ingredient in Indian household, cinnamon is also used in a variety of other global dishes. These bark shaped spices have a lot of medical benefits. They are very useful for those suffering from diabetes as they can lower fasting blood glucose and reduce cholesterol. Cinnamon also has antibacterial, antifungal and antiviral properties. In ancient times when there was no safe way to store food for a longer period of time and food could get easily spoiled, recipes were flavored with this particular spice. Even in case of common cough and cold, having cinnamon tea can be very comforting and healing.

3) Mustard Seed: They are culinary oil seeds that apart from enhancing the taste of a dish also have a lot of health benefits. The magnesium content in mustard reduces migraine and helps relieve the tormenting pain. Including mustard seeds in your dishes can also relieve you of respiratory congestion; it is also beneficial for asthma patients.

Indian food contains the above and many other spices and herbs that are included in everyday food. This makes it one of the most healthiest foods available.

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Tips For Network Marketing Success You Can’t Miss

Network marketing is not just about the work, it is also about the confidence and decision to make your business a success. It can be easy to feel that you are on your own in this effort, however, by making use of good tips and ideas that will impact your success, you can get the ball moving and build the future of your business.

A new network marketing opportunity will always be more lucrative than a long-standing one, but the older one will be more stable and likely to stick around. You have to judge each opportunity as it comes along on whether or not it’s financially viable, and what it’s current reputation is, before you decide to join.

Strive to maintain a positive attitude to achieve success in network marketing. While the rewards can be great, the rejection can sometimes be equally difficult. By maintaining a positive attitude, you will become a better marketer and drive your business much further.

Invest in a good haircut to make yourself look more presentable. Furthermore, make sure your clothes give off a look of respectability. The truth is that brand names, and logos make you look like you have the money to back up your claims, so invest in a few really good pieces for your wardrobe to help promote your image.

Your diet should reflect your commitment to your network marketing business. Eat foods that allow you to feel light, positive, and full of energy. Vegetables and fruit will keep you going, and a high fiber diet will keep you on the computer and out of the loo. The better you feel, the better you can run your business.

Realize that relationship marketing can be a key to success in building your business. You may be able to generate potential customers. However, not knowing what that customer needs will never lead you to conversion. Understand their needs in order to assist them in a way that will create a buyer through trusted knowledge.

If you are running your network marketing business out of your home office, get business liability insurance! Typical home insurance doesn’t cover business equipment for a lot of money, so call your insurer and find out what your coverage is. If it’s insufficient, think about adding home business insurance to make sure you don’t lose everything in the case of a disaster.

Establish a budget for your marketing campaigns. Your marketing expenses do not have to be consistent. You might have to invest more when you launch a major campaign, and your expenses will decrease over the next few weeks while your first campaign is still attracting new customers. Look for consistency over the long term.

As you have seen there are great ideas to be had. This kind of advice comes from those who have worked towards success before you. Use them as stepping stones towards your own success. Following the footsteps of those who have come before you does not mean you cannot be successful on your own. It means you have the foresight to emulate successful behavior.

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What Travel Agents Need to Know About Corporate Travel Today

This is rightly named as the age of traveler-centricity and with the evolution of the new era of personalized travel; it is leading to research and development of a host of new so-called intelligent services. The command-and-control perspectives of traveling have changed a lot from the past and the focus has shifted more on the traveler and the productivity of each trip. It has become essential to maintain that the travelers have the greatest return on investment on each trip. New generations of young employees and managers, who have been growing up and dwelling in a digital age, are moving up the ranks as travelers. It has become essential to recognize the need for greater flexibility acknowledging that the employees who travel on corporate trips also consider a percentage of their trip to be a leisure outlet. With increasing globalization and rise in companies sending their staff overseas to network and connect with their offshore prospects/customers/suppliers, corporate travel is a highly profitable tourism segment. Before we talk about how tourism companies can better cater to business travelers, let us first look at why they prefer to use specialized corporate agencies over traditional agents

Why do businesses use Corporate Travel Agencies?

This might be the most basic question for a travel agency as to why they need to use agencies specializing in corporate travel when there are plenty of regular travel agents in the market. Here is the importance of corporate travel agencies who have online systems which allow business travelers access to their complete itinerary.

The following information is at the fingertips of the CTAs:-

full business itinerary details
up-to-date tracking details of flights (including delays or rescheduling)
transparent details about additional costs such as baggage fees or in-flight fees
travel alerts, if any, in the destined area
complete and up-to-date details about the visa procurement policies and identification required
currency requirement and conversion rates

What do corporate clients expect from Corporate Travel Agencies?

Negotiated Fares

The Corporate Agencies tend to have tie-ups with hotels, car rentals, flights etc. giving them access to lower fares which can be used only by the frequent business travelers. Discounted prices are not the only advantage though as they also offer flight upgrades, room upgrades, and VIP check-in lines as required.

In-depth information about the travel industry

Corporate travel agents have access to many travel resources and most importantly, quickly, than any other leisure travel agent. Additional information helps to make the business trips convenient and comfortable.

Changes in Itinerary

When an airline ticket needs to get rescheduled or cancelled, chances are the airline or the online service provider will charge lofty fees. When booking with a corporate travel agent, most of the times schedule changes can be done at zero or minimal extra charges.

Viable emergency contacts

It is important for the business travelers to reach the correct person at the need of trouble. Corporate travel agents have the experience and professionalism to relieve stress for both the traveler and the company.

What you need to consider as corporate travel increases?

Business Travel Barometer reported that corporate travel is witnessing an accelerated growth. However, when poorly managed, it may be no longer an advantage to companies and may, in fact become a burden. There are some factors which the corporations and CTAs must consider to get the best out of the time spent traveling.

Adopting a travel policy

The corporate must define a travel policy which is applicable to and respected by travelers at all levels. This policy should be used to establish the standards which will help to track the improvement of business travel. It will eventually help to reduce the costs of the entire package.

Do not limit the traveler’s autonomy

The management is responsible for budgeting the travel policy which helps to improve cost management however, it is also essential to give a degree of autonomy to the traveler. The policy should be flexible enough to allow the employee to adapt the trip as per the situation.

Traveler’s security should be a major concern

Business travelers need to have security in place. The company needs to stick to its definition of standards to ensure the employee’s integrity. The CTAs should have reliable partners (travel insurance, airlines, hotel chains etc.).

Mobility and automation

To optimize time and ease the processes, the administration of management platforms should have automated processes. This means they should adopt mobile solutions where search options, travel alerts, ticket reservations etc. can be accessed quickly, easily and on the go.

Corporate Travel Trends in 2016

Corporate travel trends tend to change regularly. 2016 has also not been any different and the travel management companies (TMCs) and corporate travel agencies (CTAs) are quite focused to provide steady if not strong axis all over. A growing MICE sector, investments in mobile and big data and enhanced focus on duty of care are some of their areas of focus.

Rising prices

The consolidated buzzword among global suppliers, airfares, hotel rates etc. is the rising fares. It is sometimes the move of the suppliers to generate discounts which encourage travel if there is a strong decline in demand. A positive 2016 world economy has been bringing an increase in air fares of a few percentage points, hotels are expected to see 4%-6% rise in average global rates and the competition will remain moderate in the car rental services.

Duty of care

Risk management is one of the major points of emphasis for corporations. Corporate customers are allowing new policies and improved technologies to monitor employees’ location in case of an emergency, especially when they are travelling to foreign destinations. For instance, Concur Risk Messaging helps to identify the travelers moving around in the world and alerts them with alternate travel arrangement as and when needed.

Focusing on MICE

Meetings industry is a major growing sector and the corporate travel trend is developing on it. The corporate travel agencies should better start aligning the various meeting procurement methodologies with its transient travel sourcing. One of the ways could be to broaden the variety of meeting services by incorporating incentive trips within it.

Investing in technology

A sharper focus on increasing value and becoming more traveler-centric can be done by bringing in mobile friendly technologies. Mobile and big data are definitely the two most significant technological investments which any corporate travel agency must focus to make their platform more appealing.

Business travel analysis after Brexit

Following Brexit, ACTE and CAPA shared their speculations. According to them, the greatest short-term effects on the travel industry will come from the weakening of the pound against other world currencies. Greeley Koch, executive director for the Association of Corporate Travel Executives said that the business travel industry will trend on currency fluctuations; with some companies taking advantage of the weaker pound and traveling more, while others may withhold business travel until world markets find their own level.

Impact of terrorism on corporate travelers

Travel policy makers and administrators need to be guided by rising terrorism scare. For executives and staff undertaking travel on behalf of businesses, the travel agents and corporate travel agencies (CTAs) should prove the reassurance for their safety through the travel policies. It is more than likely that the surveys conducted over corporate travelers reflect the general concern of the global business travelers about the spate of terrorism. However, there is no denying the fact that terrorist threat is changing the patterns of business travel. The key impact of this is to keep in mind that the companies providing travel services for business travelers need to enhance their focus on security and the associated risks in delivering the services to corporate clients. According to a recent finding, travel managers have higher estimation of their policy’s effectiveness in addressing risk compared to skeptical business travelers.

Concluding

Although the corporate travel sector has continued to progress, there are a plethora of challenges faced by the industry. A rapidly changing consumer market, the emergence of new business models, the impact of technology, man-made and natural crises are some of the fulcrum points that need to be considered before planning corporate trips.

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The Future of an IT Career

Based on who you ask, a career in IT is both bright and risky. The information technology industry is going through dramatic changes because of the consumer technology, social media, recession and cloud computing, just to name a few. These changes in the corporate world and IT industry are impacting the availability of IT jobs, required skills and salaries. Read on to find out more about it.

If you ask IT professionals, especially those who consider their profession in the IT industry as a dead end will say that the IT departments are facing a non-stop cycle of downsizing. Others things that are adding to the concerns of professionals are offshoring, and the use of the high-tech labors in the form of H-1B visa holders. This is the reason some people think that the pursuing a career in the IT sector is somewhat risky.

Aside from this, the existing professionals in the industry are also fed up with the fact that they are not appreciated for the time and effort they invest in order to get their routine work done. They have been finding it hard to maintain a balance between work and life, not to mention the fact that they are not getting the salary increments they expect.

Other the other side, some professionals are optimistic and they say things in favor of the IT industry. They agree that the industry professionals have a lot of problems to face, such as globalization, offshoring, technological changes and so on. But they still believe that it is the best time to be an IT professional. They are of the opinion that jobs in this industry and the jobs in the near future will be so lucrative that the job holders will be considered well-rounded employees. And they will be better prepared to handle other business tasks. This is because technology is making its way into all types of businesses, and there will be need for IT pros in every business.

Why pursue a career in IT

Although the problem of layoffs and outsourcing is there, the IT sectors still have some jobs that are more stable. Some employers are of the opinion that this trend is leaving towards long tenures. Moreover, large companies want their IT pros to work for them for long term because the knowledge of the IT architecture that the employees have will be hard to replace.

The importance of architecture is on the rise, and companies know the value of highly tenured employees. These companies look for ways in order to attract talented people and want to keep them for a long term. And when they hire someone, they want to make the part of their company.

If you want to pursue IT career, you should be flexible enough to adopt changes. This is way to stay ahead of the completion and achieve your goals. Keep in mind that you won’t be jobless if you are hardworking and talented. No matter what career you choose, you will be successful.

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Seven Tips For Finding Excellent Car Service

The best car service is preventative, not patchwork. The last thing car owners need nowadays, with increasingly busy schedules, is frequent trips to the mechanic. It’s especially frustrating with easily fixed or recurring problems. Here are some tips to avoid breaking the bank the next time your vehicle breaks down.

Check Out Reviews First

With the spread of customer reviews on the internet, it’s quite easy for a consumer to find personal accounts of a business with a quick search. On occasion, reviews will be staged or not representative of the service, but a perusal of a range of reviews may give you a reasonable expectation of what to expect. An old fashioned review from a trusted friend – especially a car lover – never hurts, either. You can’t put a price on experience.

Shop Around

Most mechanics will offer free estimates. It helps to get the estimate for your car service on paper as proof. This document can also be used as leverage with other mechanics. Sometimes the cheapness of the price can suggest poor workmanship, but you certainly don’t want to be swindled.

Ask To See A Certification

ASE is the most common certification, and a trustworthy business should have no issue presenting you with such certification. This will establish a baseline of experience and knowledge. A shop that possesses an American Automotive Association rating is a good sign too, as it guarantees that they have been pre-screened by an objective source.

Don’t Be Afraid to Ask Questions, Even If You’re a Novice

Beyond a price estimation, it is very helpful to ask questions that you may consider basic. Such as, which parts will need to be replaced? How long will the work in question take to complete? Can I see the problem area of the car? Even more intensive questions about the process of fixing the vehicle should not fluster a reliable mechanic. These questions will make you feel comfortable with the car service and prove to the mechanic that you take your car’s care serious.

Go With Your Instinct

This tip is harder to pin down, and will mean different things to different people, but it remains relevant. Simple things, such as the cleanliness of the shop, may be symbolic of the overall service. Furthermore, if a mechanic is giving vague answers or treating customers in a hostile manner, it’s probably a clear sign to get out while you can. Getting a car fixed is rarely a pleasant experience, so there’s no need to add extra stress to the process.

Find a Location Near Your Home

This is especially important if you don’t have a friend or family member to follow you to the mechanic and drive you home. Finding a route home or to work via public transportation may be pivotal, depending on how long the car will be out of commission.

Warranties and Specialists

This tip will mainly pertain to people whose cars need to be fixed at a dealership. It also applies to those who own a car that has to have specialty parts replaced. Do research and determine whether a mechanic has expertise in your particular make and model. Additionally, an honorable mechanic will supply warranties on new parts. Make sure to establish this warranty before they get to work on your car.

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3 Key Steps To Starting A Digital Marketing Strategy

A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere.

Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical strategy or campaign includes the use of email campaigns, social media, online videos, and banner ads on websites. This strategy is highly useful to every business, regardless of its type and size, because it has the potential to reach any customer or client who has a connection to the Internet, wherever they are at any time of the day or night.

But how do you start or create a good and effective digital marketing strategy? You can begin by following the key 3 steps and some additional tips below:

1. Determine and know your target audience.

A good digital marketing strategy starts with identifying the group you want your brand, product, or service to reach. To do this correctly, answer the following questions:

• Who do you want to sell to or who do you want to buy your product or get your services?
• How do they usually search for products and services they want info about online?
• Which social media sites or platforms do they normally use?
• Which sites do they spend a lot of time on when they are online?

By determining who your target demographic is, where they hang out, and how they like to engage with the brands they follow, you will have a higher chance of having your message being welcomed by online users rather than be lost the wide world of the worldwide web.

2. Put some thought into selecting the best platform to reach your audience.

At present, there are many ways of effectively reaching your target audience online. These include the various social media, search engines, display advertising, and direct email marketing. Generally, people who are of a consumer age have some type of online interaction. They may be researching using popular search engine sites, posting on various social networking sites, or reading content online. Most of these platforms have a measurable weighting toward a particular demographic. If you can’t understand the figures, get help from experts in comprehending them and with using them for choosing the best platforms to use in your digital marketing strategy.

3. Regularly measure and adjust.

Lastly, be open-minded when starting and even implementing a digital marketing strategy. Also, don’t be afraid to change what you’re doing. This is because the digital landscape is known for its rapid change. Although this may seem daunting, it’s actually one of biggest advantages of doing digital marketing. This is because the target audience, message, and placement of your online communication can be adjusted quickly and easily, unlike with traditional marketing.

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